Can virtual reality save digital advertising from itself? These companies are betting on it

Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next big platform. With its predicted rise, virtual reality/augmented reality is also poised to transform digital advertising. Several companies are aiming to be ahead of the curve. We talked to two, each coming at VR advertising from a different direction. Immersv’s an ad platform that enables VR app developers to monetize their content with ads on Google Cardboard and Samsung’s Gear VR devices. The Los Angeles-based company launched the platform in March with app-install ads from other VR app developers. The ads serve in custom VR environments and can display as 3-D video, flat 2-D video, 360-degree videos or as true VR ad experiences that users can virtually enter and explore. http://marketingland.com/can-virtual-reality-save-digital-advertising-companies-betting-177565